GreenFish is the first lifestyle brand established with the sole purpose of spreading the message of sustainable fishing. We are a group of avid anglers dedicated to promoting "catch and release" fishing.

We believe that fishing and conservation should go hand in hand. GreenFish is where the two meet.

Through our partnerships, conservation efforts and branded merchandise, we will spread the word to help build awareness and shift attitudes toward responsible, sustainable fishing.

1) Improve our fisheries and marine environments
2) Promote responsible and sustainable fishing techniques such as catch & release
3) Promote and protect the sport of recreational fishing for future generations to enjoy

GreenFish is comprised of avid fishing enthusiasts who want to promote recreational fishing.

Unlike non-profit groups, government agencies, or militant anti-fishing conservationists, the sole purpose of GreenFish is to spread the message of conservation by persuasion--not coercion or browbeating. Our goal is to change minds and habits through our brand, relationships, donations and products.

We're also here to highlight the conservation efforts of the recreational fishing community and support affiliated non-profit organizations through our 1% For The Planet and donation initiatives. We want to help our non-profit partners continue their important work, while developing products that advance the cause of sustainability and conservation.