Are you pro-fishing?
Is GreenFish a non-profit?
What is the GreenFish business model?
Where are your products made?
Where is GreenFish based?
What is the company's history?
What is 1% For The Planet?
What are the groups that GreenFish supports through 1% FTP?
Why is only 1% donated?
Who else does GreenFish support?
How are GreenFish Ambassadors chosen?
Who are your partners?
Why shouldn't I just make a donation directly to the non-profit of my choice?

Are you pro-fishing?
Yes! We couldn't be any more pro-fishing. Our management consists of people from within the fishing community. Saltwater, freshwater, fly-fishing, conventional fishing, even spear fishing--we do it all. Fishing is our passion. At the same time, we are passionate about sustaining our sport and our fisheries.

Is GreenFish a non profit?
No. GreenFish is a for-profit business that works with, financially supports, and maintains strategic relationships with various fishing-related non-profit organizations.

What is the GreenFish business model?
GreenFish is a for-profit business focused on selling products that promote sustainable fishing practices. As part of our mission, GreenFish donates to organizations that promote recreational fishing and work to protect our fisheries. GreenFish donates 1% of all revenues to non-profits through our 1% FTP membership. In addition, proceeds from products sold through our website go toward a select group of organizations that promote fishing and conservation.

Where are your products made?
All of our products are proudly made in the U.S.A.

Where is GreenFish based?
GreenFish is headquartered in Southern California.

What is the company's history?
GreenFish was launched in Fall 2009 in response to a collective need within the fishing industry for a voice advocating sustainable and responsible fishing. The management team is extremely passionate about fishing. We believe strongly in the benefits of catch and release and are concerned about the long-term sustainability of our fisheries. GreenFish was originally conceived as a non-profit dedicated to protecting fisheries and the sport of recreational fishing. However, after discovering several such organizations already in existence, the model changed to a for-profit company that would support the work of non-profit organizations, thereby furthering the work of multiple groups simultaneously and increasing overall awareness of the cause.

What is 1% For The Planet?
1% FTP is an organization comprised of member companies who pledge to donate 1% of their revenues to non-profit organizations. Members pledge to donate funds regardless of whether or not an annual profit is made (which is why donations are based on top-line revenues versus bottom-line profits which can be manipulated).

What are the groups that GreenFish supports through 1% FTP?
GreenFish will donate 1% of total revenues each year to at least one organization through the 1% FTP initiative. As organizations are chosen, they will be publicized and linked on the GreenFish website. Such non-profits will be selected based on how well they share the GreenFish mission of protecting recreational fishing, promoting responsible catch-and-release practices, and rebuilding fisheries and marine environments. GreenFish supports non-profit organizations that are pro-fishing as well as pro-fish.

Why is only 1% donated?
The 1% For the Planet organization represents only ONE of the non-profit efforts supported by GreenFish. And remember, that's 1% of SALES, not profits, which means GreenFish is pledging to donate funds even if the company doesn't turn a profit.

Who else does GreenFish support?
Beyond our 1% FTP pledge, GreenFish also donates proceeds for products sold through greenfishmovement.com to a select group of organizations of which the buyer can specify at the time of purchase. These are organizations that share our mission of protecting recreational fishing, promoting responsible fishing and rebuilding our fisheries and marine environments. GreenFish supports groups that are pro-fishing and also pro-fish. See our Partners page for a comprehensive list of groups we currently sponsor and with whom we have strategic partnerships.

How are GreenFish Ambassadors chosen?
Our Ambassadors are chosen very carefully. They are revolutionary individuals chosen for their passion for fishing as well as their desire to prevent overfishing and promote sustainability. GreenFish Ambassadors come from different backgrounds, but none of them are satisfied with the status quo. GreenFish Ambassadors are not afraid to push boundaries and challenge assumptions, and we like that!

Who are your partners?
Generally, our partners are organizations with whom we promote recreational fishing, conservation of fisheries and responsible fishing practices. We are not aligned in any way with environmental groups seeking to restrict or shut down fishing. In addition, we will not partner with fishing groups who cannot see that sustainable and responsible fishing practices need to be promoted. GreenFish partners must share both a passion for fishing as well as the future of our fisheries. See our Partners Page for more details.

Why shouldn't I just make a donation directly to the non-profit of my choice?
You should, absolutely! But we believe you can amplify your voice in favor of sustainable fishing by supporting the GreenFish movement. Those of us who practice catch and release and believe in conservation can spread the word simply by wearing GreenFish gear! The general public tends to believe that all anglers kill everything they catch, and don't understand that the recreational fishing community drives some of the most important conservation efforts in effect today.

The power of GreenFish, beyond simply financial contributions, is in promoting awareness of sustainable fishing. Your support of the GreenFish movement shows that not only do you enjoy fishing, but you also care enough to ensure that future generations will be able to as well.