Are you pro-fishing?
Yes! We couldn't be any more pro-fishing. Our management consists of people from within the fishing community. Saltwater, freshwater, fly-fishing, conventional fishing, even spear fishing. We do it all. Fishing is our passion. At the same time, we are passionate about sustaining our sport and our fisheries.

Are you anti-commercial fishing?
No! We are pro-resource. We support commercial fishermen who use sustainable fishing methods that minimize environmental impact and bycatch.

What types of commercial fishing do you support?
We support commercial fishing techniques such as trolling and harpooning that more effectively limit the catch to the targeted species. Some forms of gillnetting, shallow-set long-lining and trawling methods such as bottom-dredging are less selective and therefore have a larger adverse impact on aquatic systems. We also firmly believe in establishing and maintaining science-based catch limits and regulated fishing seasons that allow commercial fishermen to continue to earn a living without depleting stocks below sustainable levels.

Do you promote 100% catch and release only?
No. We believe the decision to release or keep a fish is a personal one. We believe catch and release is a powerful method of sustaining fish populations, but occasionally harvesting a fish, in moderation, is a responsible use of the resource.

Is GreenFish a non profit?
No. GreenFish is a for-profit business that works with, financially supports, and maintains strategic relationships with various fishing-related non-profit organizations.

Where are your products made?
All of our products are proudly made in the U.S.A.

Where is GreenFish based?
GreenFish is headquartered in Southern California.

What is the company's history?
GreenFish was launched in Fall 2009 in response to a collective need within the fishing industry for a brand of apparel advocating sustainable and responsible fishing. The management team is extremely passionate about fishing. We believe strongly in the benefits of sustainable fishing and are concerned about the long-term sustainability of our fisheries.

Whom does GreenFish support?
GreenFish supports a select group of organizations that share our mission of protecting recreational fishing, promoting responsible fishing and rebuilding our fisheries and marine environments. GreenFish supports groups that are pro-fishing and also pro-fish. See our Partners page for a comprehensive list of groups we currently sponsor and with whom we have strategic partnerships.

How do you choose which partners to support?
GreenFish partners must share both a passion for fishing as well as the future of our fisheries. We are not aligned in any way with environmental groups seeking to restrict or shut down fishing. In addition, we will not partner with fishing groups who do not support sustainable fishing practices.

How are GreenFish Ambassadors chosen?
We choose our ambassadors very carefully. They are fishing enthusiasts and activists dedicated to promoting the sport they love and the sustainability of the resource. They are usually well known in their communities, closely monitor local, regional and national developments, and get involved with sustainable fishing movements. GreenFish Ambassadors are not afraid to push boundaries and challenge assumptions. We like that!

Why shouldn't I just make a donation directly to the non-profit of my choice?
You should absolutely donate directly to non-profits you support! But we believe you can amplify your voice in favor of sustainable fishing by supporting the GreenFish movement. Those of us who practice sustainable fishing and believe in conservation can spread the word simply by wearing GreenFish gear. One popular misperception is that most anglers kill everything they catch. In reality, the recreational fishing community drives some of the most important conservation efforts in effect today.

The power of GreenFish, beyond financial contributions, is in promoting sustainable fishing awareness. Your support of the GreenFish movement shows that you not only enjoy fishing, but that you also care enough to ensure future generations will be able to as well.